Let's begin to take a closer look at your organization.
Read each statement then rate whether you "strongly disagree, disagree, neutral, agree or strongly agree". Don't second-guess your answers, because your first impression is usually correct. At the end of the survey, please provide your email address and click submit to receive your confidential survey results.
1.
Our competitors are quick to seize new opportunities.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
2.
Changes in our market environment have caught us by surprise.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
3.
We have clearly defined strategic objectives and shared with our organization.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
4.
We have customer profiles that define their attitudes, beliefs, needs and behaviors.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
5.
We know how our customers perceive our organization.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
6.
We have identified our unique value proposition that we deliver to our customers.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
7.
We seek customer input throughout our business and marketing process.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
8.
Our customers understand the breadth of products/services we offer.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
9.
We have a written marketing program with clearly defined objectives.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
10.
We track and measure the performance of our marketing programs.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
11.
We know the right media to effectively reach our customer prospects.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
12.
The resources of our organization understand their role in delivering our business value proposition.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
13.
We implement our business strategies in a timely fashion.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
14.
We have a disciplined approach for generating new products/services that customers want.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
15.
We are committed to customer service throughout our organization.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
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What is the growth stage of your business or organization?
Start-up
Growth
Mature
Decline
Succession
Your results will be emailed to you.